Recent surveys derived from the American Customer Satisfaction Index indicate that fast food establishments are gaining and overtaking sit-down restaurants in both market share and general customer satisfaction. Without competitive customer satisfaction, sit down restaurants are losing clients as many people are flocking towards lower priced options with similar food quality. Quick serve restaurants have capitalized in recent years by establishing a higher food quality. In coming years it may be important to emphasize healthy eating.
- Full-service restaurants cannot lose to fast food on quality and customer satisfaction because they can’t compete on price
- One of the reasons quick-service restaurants have taken market share from full-serves can be credited to perception, according to two recent studies.
- Fifty-seven percent of adults added that seeing calorie and nutritional information on a menu would impact their choices.
“One of the reasons quick-service restaurants have taken market share from full-serves can be credited to perception, according to two recent studies.”
Read more: https://www.qsrmagazine.com/news/study-fast-food-flattening-full-service
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Why your training program is dead — and what to do about it
Restaurants that want to move from mediocre to exceptional would do well to improve their employee training programs. There are several strategies that restaurants can use to improve employee training including auditing employee training programs, hiring skilled employees who only need specialized training, identifying and differentiating between mediocre service and exceptional service, making training mobile with less emphasis on lectures, asking employees for stories, emphasizing treating guests like people, and looking toward the future. Good employee training is essential for restaurants to succeed in the 21st century.
Key Takeaways:
“If your restaurant’s intent is to stand out from the crowd, two things must happen: improve your employee selection process and improve your training program.”
Read more: http://www.nrn.com/workforce/why-your-training-program-dead-and-what-do-about-it
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