Their takeaways: Users from urban locations were more likely to tweet about fast food, but, surprisingly, the presence of parks and fitness centers were only modestly associated with a higher frequency of tweets about physical activity. While researchers used their findings to study health in different neighborhoods across the U.S., the data leads Food Service Director to another conclusion: If operators tweet about the things their diners also enjoy tweeting about, retweets may be in the forecast. Researchers found that healthy foods, comprised 15.9% of food tweets, while mentions of fast food restaurants made up 9.2%.

Key Takeaways:

• Users from urban locations were more likely to tweet about fast food, but, surprisingly, the presence of parks and fitness centers were only modestly associated with a higher frequency of tweets about physical activity.
• While researchers used their findings to study health in different neighborhoods across the U.S., the data leads FoodService Director to another conclusion: If operators tweet about the things their diners also enjoy tweeting about, retweets may be in the forecast.
• Is there a magic food word for getting retweets?

“Their takeaways: Users from urban locations were more likely to tweet about fast food, but, surprisingly, the presence of parks and fitness centers were only modestly associated with a higher frequency of tweets about physical activity. Maybe people just get more excited about french fry tweets?”

http://www.foodservicedirector.com/menu-development/menu-strategies/articles/5-ways-twitters-popular-foods-can-boost-social-presence