Published December 7, 2016
3 Steps to Running a Successful Ice Cream Franchise
Rob West was so enamored of a Dr. Pepper-flavored ice cream he tried at Boise, Idaho, that he left his 30-plus-year career in corporate finance to bring the brand to California. He helped the franchise grow from a dozen stores to 60. He says the key to his success were the following principles: Showcase the most colorful elements; stay cool amidst challenges; and sprinkle in passion.
3 Steps to Running a Successful Ice Cream Franchise
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