Some 83% of consumers said they were daily snackers in 2016, according to Technomics Snacking Occasion Consumer Trend Report. Busy lifestyles, smaller households with greater meal flexibility and the growing idea that snacks are part of a healthful diet have all contributed to this uptick in snacking behavior. Younger consumers, especially, are drawn to the concept of mix-and-match snack offerings, so consider offering bundled snack options to allow for customization. With consumers increasingly considering snacks part of a healthy diet, be sure to offer nutritious such as yogurt, fruit, and nuts.

Key Takeaways:

• Snacking is growing across many channels from retail prepared foods to bakery and coffee cafes, fast-food locations and more.
• Busy lifestyles, smaller households with greater meal flexibility and the growing idea that snacks are part of a healthful diet have all contributed to this uptick in snacking behavior.
• The definition of snacks is changing to include ethnic offerings, downsized versions of menu favorites and better-for-you options.

“Younger consumers, especially, are drawn to the concept of mix-and-match snack offerings, so consider offering bundled snack options to allow for customization.”

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