There are some things you need to know before hiring a social media manager. Social media has ranked at number 2 on ways for guests to find new restaurants. The ways in which restaurants market themselves has changed dramatically. There are over 45 million images on Instagram today that bear the hashtag foodie.

Key Takeaways:

• The restaurant marketing game has changed recently. Social media has proven to provide a tantalizing visual feast to potential guests.
• According to a 2016 Restaurant Industry Report by Toast Tab, social media ranks as the second most popular way for guests to find new restaurants.
• With clear goals, restaurants will have a better grasp on what they want to achieve on social media. Restaurants then need to decide how they can engage their audiences.

“​Content is what drives social media marketing success, and in order to engage with the digital audience, restaurants first need to identify their niche.”

https://www.qsrmagazine.com/outside-insights/what-you-need-know-hiring-social-media-manager