Smallcakes, a cupcake business, has expanded significantly in the past three years. Some of their innovative methods include a cupcake infused ice cream and the cupcake smash which mashes cupcake infused ice cream with cupcakes. The company has expanded to over 160 locations including international markets like Dubai and Saudi Arabia. Smallcakes was one of the top 50 fastest growing companies in 2015 and was founded in 2008 by Jeff Martin of Kansas City. It has fans nationwide.

Key Takeaways:

• Smallcakes growth can be directly attributed to its unique and marketable product.
• Part of the success of the company may come from allowing store owners to contribute ideas to the company.
• The appeal of Smallcakes appears to come from variety on the menu as well as a different take on a traditional dessert item.

“With 30 new stores in production for this year in the US and internationally, Smallcakes really is trying to accomplish its # tag of “Baking over the World”

Read more: http://www.restaurantnews.com/smallcakes-growth-is-influenced-by-its-creative-menu-offering/