Recent surveys derived from the American Customer Satisfaction Index indicate that fast food establishments are gaining and overtaking sit-down restaurants in both market share and general customer satisfaction. Without competitive customer satisfaction, sit down restaurants are losing clients as many people are flocking towards lower priced options with similar food quality. Quick serve restaurants have capitalized in recent years by establishing a higher food quality. In coming years it may be important to emphasize healthy eating.

Key Takeaways:

• Full-service restaurants cannot lose to fast food on quality and customer satisfaction because they can’t compete on price
• One of the reasons quick-service restaurants have taken market share from full-serves can be credited to perception, according to two recent studies.
• Fifty-seven percent of adults added that seeing calorie and nutritional information on a menu would impact their choices.

“One of the reasons quick-service restaurants have taken market share from full-serves can be credited to perception, according to two recent studies.”

Read more: https://www.qsrmagazine.com/news/study-fast-food-flattening-full-service