1851 Franchise held their second annual Development Website Awards. The awards were judged by 12 franchise professionals from the top echelon in technology and consulting. 200 franchisor websites were assessed in all.
Of the judges, ranging from early 30s to mid 60s, two were females and ten were men. There was no noticeable difference in how the genders judged, and they all had wealth to own their franchise.
Third party content that drive awareness to a quicker site received top votes. Judges were surprised that many entries didn’t represent the culture and brand well. They all looked similar and many lacked mobile friendly sites.

Read more: 1851 Franchise Reveals Evaluation Scores for 200 Franchisor Websites