Captain D was a restaurant that was struggling. They are a seafood restaurant and many other restaurants that serve seafood have major issues, like Captain D’s. However, a new design along with a commitment to quality turned the brand around and gave them a whole new identity. Fast food seafood is something that a lot of people probably do not know about. The years 2010 and 2011 were tough years for this restaurant. They lost a lot of money then.

Key Takeaways:

• Captain D’s is in the midst of a rebranding of its franchise, to remove previous stigma as a faded operation.
• The restaurant has changed its theme to embrace a more beach oriented approach with light airy colors.
• The new menu features grilled options, more vegetables, and items that can be cooked to the customer’s order.

“At an estimated cost of about $110,000 per unit, the process was understandably going to take some time. All of the new restaurants built in the past three years have featured the look, and the company is in the process of going back and remodeling old ones”

Read more: https://www.qsrmagazine.com/exclusives/captain-ds-and-rebirth-fast-casual-seafood