Published December 22, 2014

How To: Mobile Marketing Tips and Tricks

Mobile marketing is huge now, but there are a few things you can do to make sure your campaign is effective.

First, incorporate a way for customers to provide feedback, such as their location. You can use that information to target specific places for advertising. Also watch your automatic push notifications – create a blackout window during early hours.

Be transparent and keep your fine print easy to read on mobile coupons. Compare different promotions to find one that works best, and put a time limit on them. Use mobile analytics to analyze discount trends.

People also like a creative approach. Digital scratch off coupons and mobile mini games create an experience for the customer and they’re more likely to remember your brand.

Read the full article here: 7 ways to strengthen mobile promotions