Published August 13, 2015

Planning Promotions and Products for Profits

Despite the fact that restaurant jobs continue to grow and Americans are increasingly spending money and time eating out rather than cooking their own meals at home, opening a restaurant today or keeping a small restaurant afloat in today’s economy are definite challenges for business owners and restaurant managers. Many new restaurant owners or managers think that running frequent promotions will attract new business, but if promotions aren’t run in the right way, it could cause failure rather than success for your restaurant. This post from Fast Casual provides some tips for keeping restaurants relevant and profitable, especially as they relate to promotions planning and integrating new products.

In order for new menu items and promotions to be successful, visibility must remain a key component throughout the entire process. Using technology to leverage the planned promotion, and to decide how long to let it run or whether to extend it, is key in its success. Additionally, timing is everything in ensuring success not only for the promotion, but also for the restaurant’s brand perception in general. Introducing a good product at the wrong time can be detrimental to its success, when it could have flourished at another time. For more tips on promotions planning, read on.

Read the full article here: 6 Ways to Make Your Restaurant More Sustainable Without Cutting Profits