Published November 20, 2015

Different People, Different Beer

The consumer research firm Mintel predicts that the craft beer market will grow 22 percent in the next year. But what sorts of craft beer are people buying? Data from iPourIt sheds light on demographic factors that affect beer preference. According to the data, women tend toward lighter styles than men do, and beer aficionados are willing to spend more per pour than casual beer enthusiasts. Age also affects beer preference, with younger drinkers buying newer (to America) styles like lambic, sour, and cider.

Read the full article here: What Types of Beer Different Consumers Go For