Published January 5, 2016
The political season is warming up, and over the next year we’ll all be hearing a lot about how voters’ values will affect the election. What do you call voters when they’re not in the polling booth? Customers. People don’t stop having values when they’re not in the process of voting, and customers’ values are having an increasingly large effect on their food purchasing choices.
More than 40 percent of American consumers say they would spend more money on products that come from a company they perceive to be ethical, and 90 percent of respondents to a worldwide survey reported that they would switch to a brand that supported a meaningful cause. Crucially, three-quarters of the all-important Millennial generation think that it’s important that companies give back to society in addition to making money.
In order to make sure your company espouses values that line up with your customers’ morals, pay attention! Figure out who your customers are and what they care about. Stay on top of how people are talking about your business online, and consider changing anything that is receiving a lot of values-based complaints. Finally, allow your decision-making processes to be transparent so your customers know that you’re being responsible.
Read the full article here: Voice of Value: Consumers’ Values Increasingly Influence Purchases
Published January 5, 2016
Sometimes, a customer will come into your restaurant and do something that just isn’t appropriate. Whether they get loud and obnoxious or something else disruptive, it’s on you to shut their behavior down as quickly as possible without making a volatile situation worse. The best thing you can do in this situation is to be firm but polite, letting the problem customer know in certain terms that their behavior won’t be tolerated without blowing up at them. Hopefully, you’ll be able to control problem customers while still leaving them with positive memories of your business.
Read the full article here: How to Politely Correct Eater Behavior
Published January 5, 2016
Convincing customers to order dessert is a great way to increase check averages, but dessert is a hard menu part to pull off. Customers are often too full to order dessert after eating a big meal, so restaurateurs need to find ways to make dessert seem like a worthwhile event. Although fast-casual restaurants have been incredibly successful at reinventing the restaurant industry in the savory realm, they have not been able to leverage dessert in a meaningful way. For fast-casual restaurants to succeed with dessert, they need to pay attention to trends and provide sweet options that give customers a unique experience.
Read the full article here: Dessert Destinations: 4 Trends That Will Inspire Customers to Indulge
Customers Care About the Moral Ramifications of Food
The political season is warming up, and over the next year we’ll all be hearing a lot about how voters’ values will affect the election. What do you call voters when they’re not in the polling booth? Customers. People don’t stop having values when they’re not in the process of voting, and customers’ values are having an increasingly large effect on their food purchasing choices.
More than 40 percent of American consumers say they would spend more money on products that come from a company they perceive to be ethical, and 90 percent of respondents to a worldwide survey reported that they would switch to a brand that supported a meaningful cause. Crucially, three-quarters of the all-important Millennial generation think that it’s important that companies give back to society in addition to making money.
In order to make sure your company espouses values that line up with your customers’ morals, pay attention! Figure out who your customers are and what they care about. Stay on top of how people are talking about your business online, and consider changing anything that is receiving a lot of values-based complaints. Finally, allow your decision-making processes to be transparent so your customers know that you’re being responsible.
Read the full article here: Voice of Value: Consumers’ Values Increasingly Influence Purchases
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