The Starbucks mobile ordering and pay app was a great idea but is causing income customers to leave the overcrowded lines without making a purchase. It is likely other restaurants will also stumble while adapting this technology. The biggest problem with this technology is you must have enough staff that is well trained and efficient in doing the job.

Key Takeaways:

• The popularity of Starbucks’ mobile ordering and pay app hampered sales last quarter, but the coffee giant isn’t likely to be the only restaurant chain that will stumble as it adopts the promising technology.
• For Starbucks, mobile transactions spiked throughout its U.S. stores last quarter, with 1,200 of its locations experiencing a 20 percent jump in mobile pay and ordering during peak hours.
• Starbucks has begun brainstorming its own solutions to ease the bottlenecking, but restaurant analysts and consultants have their own suggestions.

“Mobile order and pay apps promise more convenience for customers and restaurant staff alike. However, few chains are equipped to deal with patrons speeding through the checkout.”

http://www.restaurantnews.com/what-restaurants-can-learn-from-starbucks-mobile-stumble/