Today’s college and university students demand customized foods, but they also seek out innovative riffs on familiar dishes, cooking comfort food is an area of opportunity for college & university operators. Read on to learn why these young adults insist on different cuisine than the norm.

Key Takeaways:

• Some 51% of Gen Zers say the ability to customize is important when choosing a limited-service restaurant, and 49% of them say the same about full-service restaurants, according to Technomic’s 2016 Generational Consumer Trend Report.
• More than half of Gen Zers (59%) say they like trying new flavors from time to time.
• Breakfast is big on commercial menus, of course. And savory breakfast items are growing in popularity as operators look for new ways to present all-day breakfast.

“Today’s college and university students demand customization, but they also seek out creative riffs on familiar dishes, making comfort food an area of opportunity for college & university operators.”

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