A clean label is a label announcing the reduction or no use of artificial additives and/or preservatives. As consumer preferences continue to change there is yet another growing trend in food and restaurant establishments. More and more consumers are asking for foods without the artificial influencers. Several large name food corporations in an effort to meet customer needs and wants are moving to accommodate consumers in this fashion. The latest to join the movement is McDonalds and Taco Bell.

Read more: Why Clean Label is Here to Stay