The rise to stardom has begun for the love of chicken. Many restaurants and several fast food outlets have found the alternative to plain old burgers. Consumers in recent months have been flocking to the new sensation of better quality chicken products available on menus. Burger King/Tim Horton are the most recent ones to jump the beef ship. After purchasing the infamous Popeye’s the fast food giant has been experiencing better than expected gains in sales for their chicken based products.

Read more: Fast-casual chicken spreads its wings