Patronix, a US company that creates a digital loyalty platform used by many business owners (specifically in restaurants, bars, and coffee shops), and other companies like it are paving the way towards a new sort of loyalty program that is designed to help businesses not only retain customers, but get to know them as well. This is much more helpful to businesses than old loyalty programs such as stamp cards because it allows the businesses to create profiles of each of their customers. The information gathered by Paytronix or other loyalty platforms for these profiles not only helps businesses give customers rewards such as discounts or a free cup of coffee, but to recommend rewards and purchases that customers will truly enjoy.

Key Takeaways:

• Maintaining customer loyalty isn’t about coupons and bogo sales. It’s about delving into all the digital data that’s available and using it to drive sales through personalized recommendations.
• Loyal customers visit and spend more. Data helps you build reliable customer profiles to facilitate these visits. If they feel well taken care of they talk your company up to everyone they know.
• Deal hungry customers are eager to find the kind of seamless, modern experience that digitizing and targeted data-driven marketing can bring to both customers and businesses.

“The days of using vouchers to encourage repeat custom are long gone. If you want to drive loyalty, it’s time to get digital.”

Read more: https://www.bighospitality.co.uk/Article/2017/09/08/Digital-marketing-and-loyalty-technology-for-repeat-customers