The demand for fresh produce in the U.S. is projected to continue growing with consumers searching for new and novel flavors. There are six trends which are the most important in the next few years. Online grocery shopping is becoming more common because of the convenience of being able to shop from your home. Meal-kit deliveries are also becoming all the rage since it allows consumers to receive fresh produce delivered to their door. Community supported agriculture programs (C.S.A.s) help connect local farmers to consumers allowing consumers to directly support local growers. The popularization of special diets such as paleo diets where raw food consumption is emphasized is creating a greater demand for fresh produce. Spicy foods have been enjoying a rise in popularity in the US which has led to the increased levels of chili pepper consumption. The flexitarian movement as well is contributing to increased fresh produce consumption. Flexitarians consume some meat but make fruits and vegetables a larger part of their diet.

Read more: Six trends fueling fresh fruit and vegetable sales