Freebird’s World Burrito was afflicted with slow business on Sundays. To resolve this problem, Freebird’s created a permanent promotion in which kids ate free on Sundays with the purchase of an adult meal. Since then, Freebird’s Sunday sales have gone up dramatically. Denise Lee Yohn, a brand-building consultant, author, and former QSR columnist says that doing permanent promotions for press is not a good strategy. Rather, using permanent promotions to express your ideals is what will bring in customers. Permanent promotions have been seen in our businesses as well such as Au Bon Pain Bakery. Freebird’s ultimately gets more out of their promotions because of the low cost of kid’s meals and the fact that it makes customers happy.

Key Takeaways:

• Permanent promotions can draw customers by creating positive press, building loyalty, and giving an impression of community values and responsibility.
• Losing money from permanent promotions can be mitigated with good long-term sales strategies.
• Integrating a permanent promotion requires communicating the good effects customers will experience to a brand’s target audience.

“While technically loss leaders, built-in specials can drive business and ultimately lead to more customers.”

Read more: https://www.qsrmagazine.com/promotions/tips-making-permanent-promotion-work