Published January 5, 2015

Chain Connotations

What do you think of when you think of a chain restaurant?

For some people, chains often bring to mind quick service and cut corners while implementing the same theme or idea in multiple locations, sometimes at a loss of food quality. It’s no wonder some restaurants are fighting against the chain stigma.

While Baby Boomers are generally content with chains, Millennials are making their preferences known with the movement toward unique local restaurants. For years the predictability of chains was the essence of their appeal, but stagnancy is bad for business.

A great way for chain restaurants to break away from unappealing stigmas is to connect strongly with the local community. Focus on sustainability and offering a unique local twist. You could implement anything from creative cocktails to changes in decor. Gathering as many ingredients as possible from local sources is sure to get you noticed in a positive way too, no matter if you’re a chain of three or three hundred.

Read the full article here: Restaurants Break Free From the Chain Gang
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