Published May 19, 2015

Consider These Consumer Groups for Your Marketing Efforts

Restaurant trends are constantly changing and evolving, and the coming years are likely to bring about different dining behaviors due to aging baby boomers, Hispanic influence, smaller households, demand for fresh food, and Millennial interests.

Baby boomers may not be the largest living generation anymore, having just been passed up by Millennials, but their changing lifestyle can’t be ignored. They want healthy food and don’t care about fads. Millennials want healthy food too, though they’re not going out to restaurants as much as other generations.

Smaller households (including single person households) are on the rise, with more than 50 percent of dining and drinking experiences happening alone. While many marketing schemes focus on groups and families, don’t leave this group unattended.

Read the full article here: 5 consumers restaurants can’t afford to ignore