Published October 15, 2015

Chip Cards Make Guilty Customers Tip Generously

American credit cards are getting a technological update this October. Now U.S. cards will have EMV microchips embedded in them to improve security and bring them up to date with the international standard. The new cards may also have an unintended side benefit for food service workers. Customers with chip cards will pay using devices held by servers at the table. The devices will ask customers how much to tip, and servers will be able to see how much the customer chooses. Experts believe that the server’s presence will make customers feel guilty and tip more generously.

Read the full article here: New Credit Cards May Guilt Customers into Tipping More

Link: http://www.shiftgig.com/articles/new-credit-cards-may-guilt-customers-tipping-more