Published October 28, 2015

Time of Day and Season Affect Snack Preferences

The NPD Group has released new data that shed light on Americans’ snack preferences. It turns out that the attractiveness of savory versus sweet snacks varies depending on the time of day and what month it is. During the day people tend to prefer savory snacks and healthier snack options, while sweet treats are preferred at night. Consumption of sweets also peaks in November, probably because of Halloween. This coincides with a decrease in healthy snacking that occurs during the same time period.

Read the full article here: Sweet or Savory? Snacks Depend on Time of Day

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