Turmeric is a spice that is popular for its earthy taste, and its deep orange color. It is popular in Indian cuisine, but it is only in two percent of U.S restaurant menus. However, it is becoming more popular, here in the U.S, and has grown 154 percent in presence on US restaurant menus. This flavor is in the adoption stage. Only 65% of the population knows it, 43% has tried it, and it is mostly know my millennials and females.

Read more: Flavor of the Week: Turmeric adds flavor, deep color to menus