Published November 4, 2015

Don’t Confuse Customers With Your Menu!

OpenTable just did a study of restaurant customers that found that 8 out of 10 people think that some menus are ‘overly confusing.’ Over half of all restaurant patrons have had to ask a waiter to explain a menu item they can’t understand. Confusing menus may alienate and frustrate diners, potentially harming as restaurant’s business. Good rules of thumb for menu writing are to keep things clear and concise and avoid culinary jargon.

Read the full article here: Diners Left Frustrated by ‘Confusing’ Menu Jargon