Find a need and fill it. That’s Entrepreneurship 101 — the most basic rule of starting a business. But who knew that late-night cookie delivery was a need? Apparently Seth Berkowitz did when he was a junior at the University of Pennsylvania in 2004. He developed a flexible recipe that could be easily adapted to 10 different types of cookies. He baked the cookies in the oven of his off-campus apartment, handed out free cookies and hung flyers in dorm rooms, and took orders from 8 p.m. to 2 a.m.

Key Takeaways:

• Who knew that late-night cookie delivery was a need
• “I was a one-man band,” Berkowitz said. “I was making cookies, baking cookies and delivering them
• Twelve years later, Berkowitz’s Insomnia Cookies is a rapidly growing chain of 92 units near college campuses and in urban areas across the country

“Insomnia Cookies sells a number of traditional cookies, like chocolate chunk, sugar, M&M’s and Snickerdoodle, as well as deluxe cookies such as Triple Chocolate Chunk and S’mores.”

http://nrn.com/emerging-chains/insomnia-cookies-delivers-late-night-sweet-tooth