The mail order meal prep business has been growing at a very fast rate over the past few years. Business is booming in the industry. It will continue to compete for business as long as it does not spend too much money on marketing. It needs to maintain its growth, so it should not focus on things that will make it lose money. That is based on the financials from a company called Blue Apron.

Read more: Blue Apron: Major restaurant competitor, or flash in the pan?