In the United States, fast casual restaurants are becoming increasingly popular. The idea behind fast casual as genre is that the menu options are generally healthier than traditional fast food, but still quick for people on the go. Fast casual eateries tend to perform better in high volume areas that include other restaurants of the genre, as having more choices attracts more potential customers. For this reason, it is particularly important that owners of these types of restaurants collaborate in order to do better as a whole.

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