Published February 25, 2015
Consumers pay more for extra words
If you want to charge more for your menu items without scaring off your customers, the answer could be as simple as crafting longer, enticing names and descriptions for your food.
Words like “exotic” and “spices” tend to increase item prices as well. This article from Mercury News explores how language affects menu prices as well as patterns in the way people write restaurant reviews.
Read the full article here: Menu descriptions an exotic language of their own
[sc:mbta]
- Upgrading the center of the plate
- Fresh tastes, fresh food
- Red Robin Gourmet Burgers and Brews Commits to Reducing Carbon Footprint in Its Restaurants
- Restaurants must be ‘authentic’ to attract younger customers, says report
- Make Your Restaurant Design Tell a Story
- OpenTable seeks to reduce no-shows
- What to Do with Troublesome Customers
- 100 Best Restaurants for Foodies in America
- Fast-casual chicken spreads its wings
- Domino’s Absorbs Largest Pizza Chain in Germany
ARCHIVES
- Commentary
- Want to Optimize Your Menuboards? Try Analytics
- One Coffee Shop’s Mission-Focused Approach to Marketing
- Why the Future of Sandwiches is Global
- Create a Stunning Look with Custom and Themed Table Tops
- Is Alcohol Worth the Price for Fast Casuals?
- Food Handler
- How to Compliment Guests
- Tips for balancing your job and your relationship
- More annoying customers that drive you crazy
- The tip of a lifetime
- Customers are annoying
- Food Manager
- Online ordering – the future is now!
- Improve assistant manager skills to boost business
- How to Manage and Control Food Costs
- Sustainable food is good for business (and the environment!)
- What’s the Deal with Baby Boomers?
- News
- Jimmy John Liautaud to Receive Horatio Alger Award
- Loyalogy Announces New 2018 Rewards Program Research Study with Customized Options for Restaurant Companies
- Pita Pit’s CEO Talks Fresh Menu, Future Changes
- Leaders Establish Foodservice Consulting Firm
- CoreLife Eatery Announces New Franchising Opportunities
- Quiz
- Trending
