Published February 11, 2016

Contemporary Beefeater Brand Bar & Block!

They say that you should make new friends, but keep the old, because one is silver but the other gold. Many businesses find themselves caught in this crux between attracting new customers and appealing to its loyal fan base. Some traditional places may feature a burnt-orange brick-face or deep-stained oak panels along with leather chairs and traditional glass ware. Your loyal patrons expect this and the typical cuisine that accompanies the feel of this place. But a newer type of architecture and menu, with multi-colored bar stools, asymmetrical decorations, and newer music to set the mood may attract new customers but put off the old. So how do you satisfy the older clientele while still being attractive and stylish to the newer and younger customers? Whitbread is solving this problem by opening a contemporary Beefeater brand & bar block that will attract a younger crowd without ignoring the old. If you find yourself in a similar position, read this article today!

Read the full article here: Whitbread to Launch “Contemporary” Beefeater Brand Bar & Block