Published December 1, 2015

Eggs Are Coming Out of the Cage

Just a few years ago, very few people thought about how the animals that made their food were treated. Meat was meat, and an egg was an egg, and nobody stopped to wonder what the lives of the cows, pigs, or chickens that created food were like.

Now things are dramatically different. Customers are passionate about the manner in which their food is produced, and are concerned about both the environmental and ethical ramifications of what they consume. Restaurants are scrambling to respond to customer demand for ethical food in a race to the top of sound food sourcing practices. Taco Bell made headlines recently with their commitment to switch to cage free eggs, and other fast food giants are not far behind.

Companies are beginning to realize that the way they are perceived from a moral standpoint has a serious effect on the bottom line. A  large portion of the American consumer base now cares strongly about animal rights, and they are voting with their dollars. Chains like Chipotle that have committed themselves to humane food sourcing have exploded in popularity, and other companies are following their lead.

Read the full article here: Opinion: The Egg Supply’s Cage-Free Future