One of the nation’s premier raw juice bars has been listed on Entrepreneur magazine’s 2017 assembly of Top Franchise for Veterans. Juice It Up!, who specializes in serving not only raw juice, but also smoothies, placed twenty-fourth out of data collected and evaluated by Entrepreneur. Juice It Up! has a generous incentive program available to US Military Veterans interested in becoming franchisees; participants can save sixty percent off the franchise fee. The company says they’re proud to offer this accommodation to veterans looking to join the business world as owners.