Published December 23, 2015

Making Philanthropy Work at Your Restaurant

The holiday season is a time for giving, both for private individuals and for businesses. QSR Magazine has a piece that explores how several restaurant chains make charity happen during the holiday season.

Some brands focus on a single cause to channel their contributions into. For example, Tropical Smoothie foundation donates all of their charitable funds to Camp Sunshine, a retreat for children with life-threatening illnesses.

Another great strategy is to help franchisees run fundraising campaigns and then let them donate the money to their local charity of choice. This is the route that Jersey Mike’s Subs takes with their Month of Giving.

Although taking the time to organize and implement charitable programs can be demanding, it has a high payoff if done well. If you’re able to choose organizations that resonate with your consumer base, it can generate goodwill among consumers and bring more people into your stores. More importantly, giving back is just the right thing to do, and it will make you feel great about your business.

Read the full article here: The How of Philanthropy