Facebook has changed some of its policies, and that has some small businesses annoyed. You used to be able to promote your business by engaging with customers and encouraging them to like and follow your page, but now Facebook filters promotional posts and requires you to pay for ads, just like in paper media.
Marketing strategy has to change in order to effectively reach customers online. Having a good website is probably the most important marketing tool.
Read the full article here: Small businesses don’t ‘like’ the new Facebook
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