Published June 15, 2017

NRA Show Recap: It’s All About Millennials

According to a 2014 Pew Research study, Millennials are no more liberal on guns than their parents or grandparents. So, the NRA has an opportunity to reach young people—with a message that resonates. I’m a young woman who had the fortune of growing up in a gun family with a long history of hunting and appreciation for the great outdoors. I also spent the past year researching the Second Amendment and the Millennial generation for a new book. I have plenty of ideas for how the NRA can attract more young people, particularly young women.

Key Takeaways:

  • If there was ever any doubt about the power that the millennial generation has over dining trends, the 2017 National Restaurant Association (NRA) Show put those to rest.
  • “I think the overall trend this year is creativity,” says Christopher Koetke, vice president of Kendall College’s School of Culinary Arts and a FABI Award judge.
  • The trend of gluten-free and other specialty diets, including vegetarian and vegan offerings, is not new but continues to be met with a number of improved items.

“In food and beverages, kitchen innovations, and technology, the preferences of millennials—and even Generation Z, or those born between 1996 and 2010—have taken hold.”

Read more: https://www.qsrmagazine.com/exclusives/nra-show-recap-it-s-all-about-millennials

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