Published July 17, 2015

Relevant Content Leads to Repeat Customers

Just outfitted your restaurant with the highest-tech TVs and ordering systems but wondering why it’s not making a difference? It might be time to get your content in check. This post from Fast Casual follows a successful remodel that the Wendy’s chain underwent in 2010 with a goal of blending relevant content with new technology to keep customers in stores longer, and keep them buying more premium menu items.

Read the full article here: Wendy’s Exec: Without Great Content, Technology Doesn’t Matter

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