Wine companies should focus on the customer since they are obviously the ones paying for the wine. No business is anything without their customers no matter which industry they’re in so they are paramount. If they make wine lists those should take what is popular into account so the lists are successful. They should look at what is being sold most in different areas as well since this can vary depending on local customs and preferences.

Key Takeaways:

• Knowing if your customers are locals or tourists help you make a list of wines that will meet their needs.
• Make sure you price your wine for your market. You can over or under price easily.
• Make sure you are purchasing wines that sell. Having a wine sit on the shelf is a waste of space.

“In general terms, 30 percent of the business could, and should, come from alcohol. The high margins can generate significant bottom-line dollars.”

Read more: http://www.restaurant-hospitality.com/drink-trends/successful-wine-lists-focus-customer