Published December 11, 2015

Taco Bell Changes the Loyalty Program Game

Taco Bell is unveiling an innovative new loyalty program for its customers called Taco Bell Explore, Season 1. The program breaks the mold of traditional loyalty programs that reward customers for spending money, instead offering rewards for using the Explore App and embodying Taco Bell’s “Living Mas” slogan in social media posts. The app will track specific words in posts that indicate that Taco Bell fans are “Living Mas,” and deliver a reward in the form of a digital puzzle piece. These pieces can be redeemed for prizes like free food or a tour of Taco Bell headquarters.

Read the full article here: Taco Bell Unveils Game-Focused Loyalty Program