Upserve’s Restaurant Management platform has helped restaurants tally how many of their customers are coming back. A restaurant in particular is Zoup!, which is looking to expand its chain. Knowing how many customers are coming back helps in a number of ways. Seeing what a particular restaurant in the chain may be doing right – or wrong – allows Richard Simtob, the president of the company, to tailor customer service to that particular area. Another benefit is measuring how many customers come back after a promotional event. All in all, Zoup! hopes to continue using Upserve as it expands.

Read more: Technology Helps Zoup! Unlock the Power of Repeat Guests