Dickey’s Barbecue Pit hit a snag in the recession of 2008 and Laura Dickey brought her marketing and tech experience to the restaurant to help it forge ahead. She took a look at the opportunities their marketing data gave them and began to implement it. Eight years later she’s the CEO with experience in almost every department of the company. Now the company had moved even further in the use of technology to help streamline business including using big data in the kitchen.

Read more: What Inspires Dickey’s CEO Laura Rea Dickey