Restaurant owners and entrepreneurs are refocusing their attention on the untapped potential of small college towns. Students collectively spend more than $17 billion annually on food related expenses. There are several key factors the entrepreneur has to take into consideration when seeking to tap this booming college town revenue. Immerse the business into the atmosphere of the college. Take to social media and create an interesting menu that offers late night delivery. It is key that the entrepreneur educates themselves about the consumer to fully bathe in the bounty of the college revenue stream.

Key Takeaways:

• Students spend more than $17 billion annually on campus-related dining and running a restaurant in a college town is unlike running a restaurant anywhere else
• digital platforms are crucial to success, as well as social media responsiveness is
• One benefit is that ROI can extend far beyond college towns and prove to be long-term

“Increasingly, national chain restaurants like Chick-fil-A are refocusing on college locations even as smaller independent operators are also cracking the books—and opening their doors—at all kinds of campus locations, Datassential reports.”

Read more: https://www.qsrmagazine.com/consumer-trends/10-tips-college-town-success