Growing up in the restaurant industry, Yoav and David Adir were ecstatic to be approached by a television executive just three months after starting their own business. Their restaurant, The Carving Board, was featured on the Travel Channel’s “Sandwich Paradise” and their popularity within the Los Angeles area has only blossomed since then. Another television appearance, this time on Food Network, further boosted their appeal and they are currently slated to open four locations in Dubai and are pursuing opportunities in the States as well. The Carving Board currently has three locations.

Key Takeaways:

• Adir’s decision to get on a segment on Travel Channel’s “Sandwich Paradise” attracted a lot of new customers.
• They started creating their menu by looking at comfort foods that they loved to eat.
• They wanted a franchise, so had exact recipes for everything and do inventory every week.

“In 2007, Adir was working at The Cheesecake Factory when he decided he needed a break from restaurants. Three years later, he was itching to return but didn’t want to work for anybody else. The heart of the recession influenced the brothers to create a concept designed around a $10 price point.”

Read more: https://www.qsrmagazine.com/fast-casual/how-chance-encounters-created-exciting-sandwich-franchise