Published June 27, 2017
Why Millennials Are Hooked on Chain Restaurants
Millennials appear to prefer chain restaurants over more traditional eateries.
They enjoy the availability and readiness of what they want to order as well as the congruity in the establishments. Chain restaurants also work to engage this generation on social media and market to them. Also many chain establishments support good causes in the community and work to build good brands. A poll was run recently to determine which chain restaurants are the favorite of the millennials.
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