There are 11 ways to survive the slow season. There are some important tips that operators use to keep their business steady during the slow times. College towns do really great when school is in progress, but some people might wonder how they keep their business flowing nicely when the kids go home. One of the things you need to do is start planning early. You also need to involve your vendors. This is very important.

Key Takeaways:

• Restaurateurs located in areas that have a tourist, or scholastic-related, upsurge yearly face the challenge of dealing with the off season.
• Even while in the thick of the upswing, it’s a good idea to start planning, up to six months ahead, for the off time.
• Use the off season to test out new menu items, inveigle locals, run contests, or just take a vacation.

“From June through mid-August, Athens, Ga., loses around 30,000 of its residents when students from the University of Georgia head home for the summer. Rob Longstreet, owner of Craft Public House in Athens, said he decided to hire a public relations specialist in April to help with the slow times.”

Read more: http://www.restaurant-hospitality.com/marketing/11-ways-survive-slow-season