Who doesn’t love cookies? Who doesn’t love cookies in the middle of the night? Who doesn’t love the idea of being able to get cookies whenever they want, freshly baked. Such a business exists and its called Insomnia Cookies. Started in 2004 from an dorm kitchen the business is now expected to open 30-40 physical locations per year in addition to its online business.

Key Takeaways:

• Insomnia Cookies is a rapidly growing chain of 92 units near college campuses and in urban areas across the country.
• Insomnia Cookies sells a number of traditional cookies, like chocolate chunk, sugar, M&M’s and Snickerdoodle, as well as deluxe cookies such as Triple Chocolate Chunk and S’mores.
• The chain now also sells ice cream with a selection of toppings, ice cream sandwiches with cookies and brownies, or cookies à la mode.

““It’s a very, very good cookie,””

http://nrn.com/emerging-chains/insomnia-cookies-delivers-late-night-sweet-tooth