There are 6 questions with Auntie Anne’s culinary mastermind. One of the questions is about the characteristics that are vital to the snack innovation. The culinary mastermind, Melanie Auxer, said that portability is something for Auntie Anne’s because their customers are always on the go. They could have shopping bags in one hand and a stroller in the other, so the products need to be easy to eat as well as carry for the consumer.

Key Takeaways:

• Modern consumers are always out and about, so meals and snacks that are portable are preferred.
• Staying trendy in food can be tough with an always changing target to aim for, but product testing can help with success.
• Involving customers in picking new products can combine research with marketing; limiting risk while boosting awareness.

“We’re looking at how consumers eat, what they eat, and who they eat with. But we want to make ourselves that go-to snack wherever you are, and to do that, we have to understand more than just the flavor trends to stay relevant.”

Read more: https://www.qsrmagazine.com/menu-innovations/6-questions-auntie-anne-s-culinary-mastermind