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One of the best ways to inspire new marketing strategies is to base your menu and drinks off the celebration of the day. As the sun starts to melt the snow and patrons gather at your restaurant for drinks, you should play into the season as National Margarita Day comes upon us! If you are looking for a great way to celebrate with your restaurant, read this article to learn how Snuffer’s plans to celebrate!
Read the full article here: Raise a Glass to National Margarita Day at Snuffer’s
One of the better health trends in dining is focused on eating plant-based goods. This is not only attractive for customers, as you can appeal to people with various diet restrictions, but it can also be great for restaurants who want to focus on grabbing a niche audience. A new restaurant opening in Southern California is exploring this opportunity by providing plant-based diners with an upscale environment! If you are a restauranteur that is interested in exploring plant-based options, read this article today!
Read the full article here: LA Operation Elevates Plant-Based Dining, Drinking
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Now that we are past the hump of the most romantic holiday in the calendar, it is okay if we get a little honest about Valentine’s Day. Yes, it is a beautiful day where we are encouraged to celebrate and show love to each other. But some could also say that it is a day with undue pressure to show affection, when it should be shown year-round. Or, it can be a painful day for single people to dwell on the fact that they are lonely. Regardless of your personal stand on Valentine’s Day, many people in the food and hospitality industry have a completely different association with the romantic holiday. There are various benefits, you get to meet a bunch of potential new clients and swoon at their love stories for a day, but there are also some draw-backs to running a hotel during the holiday! If you are a hotel manager or employee, read this humorous article today to learn why some hotel marketers love to hate Valentine’s Day and other hate how much they love it!
Read the full article here: Hotel Marketers Reveal What They Love (and Hate) About Their Jobs on Valentine’s Day
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Sometimes you may find yourself at a loss with what you can add to increase the customer experience in your store! This can be considered a good problem to have, but if you want to increase your business, adding something new can be extremely beneficial to your space. Some stores, like Fuddruckers, have discovered that a great addition for patrons is as simple as a convenience store inside their store, allowing guests to purchase things they may need while on their trip! If you are a restaurateur looking for inspiration, read this article today!
Read the full article here: Fuddruckers Opens Inside Convenience Store
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Gone are the days where all hotels had to offer were newspapers and a radio in the lobby. Now, many patrons want technology to be a significant part of their hotel experience, whether that means accessible wifi, large screen televisions with the morning news, or outlets for charging devices. If you own or manage a hotel and would like to stay in the loop about tech trends, read this article today!
Read the full article here: Tech Trends in Hotel Public Spaces
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The reality of the modern world is that social media is a huge part of our existence. Whether you are a social media maverick or have no idea how to post something on Twitter, the world around you revolves on the idea of being instantly linked to people and things that you know, and sharing your life online. So if you are not immediately skilled with the art of sharing life on social media, you may be intimidated with doing so for your brand. Many restaurants and companies know that the best way to engage with customers is to build your brand online, but are you sure of the best way to do that? Just posting something daily may not be the answer to the question if what you are posting isn’t particularly relevant to your brand or message. Remember, that social media aims to reflect real life as much as possible, and the knowledge rings true that quality trumps quantity when it comes to using your posts to connect to clients. If you are a restaurant owner or manager, read this article to learn the best and most effective ways to use social media to boost your brand!
Read the full article here: The Art of Social Media Storytelling
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Now that we as a nation are focusing on how we can improve our general health, it’s no surprise that we are analyzing every aspect of how we live. This can lead people to point the finger at inaccurate sources of childhood obesity in order to find a solution. Some people think that restaurant chains should display calorie counts in order to tackle childhood obesity. If you are a restaurant chain manager, read this article today!
Read the full article here: Restaurant Chains “Should Display Calorie Counts” to Tackle Childhood Obesity
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Regardless of how you feel about social media, you have to take notice to the fact that it is taking over the way we connect with each other and the way businesses are connecting with their customers. Thankfully, many social platforms encourage this and strive for ways to incentivize restaurants into using their sites for outreach! If you are looking for a great way to boost your marketing, read this article today to see how Facebook can help!
Read the full article here: Facebook Marketing Ideas for Restaurants
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Now that we are in the middle of the reality TV wave, it is no surprise that there isn’t a corner of life that has yet to be discovered by cameras. It seems like every business has some sort of representation in the reality TV sphere, and those shows may actually be giving a negative impression of the job. For example, there are shows about young dancers and the drama in their competition and classes certainly isn’t palatable for viewers who may be considering putting their child into dance. There is also a huge showing of cooking related shows that portray chefs shaking in their confidence as they create dishes for someone who will start yelling and cursing at them in heartbeat. Is this type of television harmful to the restaurant industry as this poor representation can be pushing young cooks away? If you are curious about how the television cooking phenomenon has contributed to the smaller number of chefs, read this article today!
Read the full article here: Are TV Cooking Shows Contributing to the Chef Shortage?
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Like with any relationship, restaurants want their relationship with their customers to focus on long-term loyalty and patronage. This is why we see the growing trend of restaurants creating apps, cards, and point systems to reward customers who keep returning. Even Pancheros is launching a benefit system where patrons earn points on every burrito they buy. If you are looking for inspiration for your food business, read this article today!
Read the full article here: Pancheros Launches Burritos with Benefits
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