Freebird’s World Burrito was afflicted with slow business on Sundays. To resolve this problem, Freebird’s created a permanent promotion in which kids ate free on Sundays with the purchase of an adult meal. Since then, Freebird’s Sunday sales have gone up dramatically. Denise Lee Yohn, a brand-building consultant, author, and former QSR columnist says that doing permanent promotions for press is not a good strategy. Rather, using permanent promotions to express your ideals is what will bring in customers. Permanent promotions have been seen in our businesses as well such as Au Bon Pain Bakery. Freebird’s ultimately gets more out of their promotions because of the low cost of kid’s meals and the fact that it makes customers happy.

Key Takeaways:

• Permanent promotions can draw customers by creating positive press, building loyalty, and giving an impression of community values and responsibility.
• Losing money from permanent promotions can be mitigated with good long-term sales strategies.
• Integrating a permanent promotion requires communicating the good effects customers will experience to a brand’s target audience.

“While technically loss leaders, built-in specials can drive business and ultimately lead to more customers.”

Read more: https://www.qsrmagazine.com/promotions/tips-making-permanent-promotion-work

Spreedly, the payment processing company, is partnering with Omnivore, the restaurant API provider. The combo is making POS faster and more efficient, especially with storing customer data and impacting speed at checkout. Omnivore offers the ability to connect with multiple useful apps and Spreedly focuses on payment solutions. The partnership, says the Spreedly CEO, creates a broader base for merchants to use multiple payment providers and platforms. It also offers more opportunities for Gather and TableUp applications.

Key Takeaways:

• A new partnership has formed between Omnivore, a cloud-based point-of-sale system company, and Spreedly, a security and payment software design leader.
• The integration of Spreedly’s universal token and Omnivore’s universal API make payments more flexible with or without a card being present.
• This new partnership will affect other connected companies who use Spreedly in their applications like Gather and TableUp.

“We’re excited to partner with Omnivore to continue to advance possibilities in the payment space,” said Spreedly CEO Justin Benson. “Through this partnership, we enable merchants to securely transact on new platforms without losing their preferred payment provide”

Read more: http://www.restaurantnews.com/omnivore-partners-with-spreedly-in-continued-push-to-transform-restaurant-industry-120417/

The COO of Grubhub recommends that restaurants stay involved in big data and develop their restaurant online presence to achieve a stronger customer base. With the ubiquity of media devices, consumers rely on internet data to make entertainment decisions. Grubhub has more than 300,000 orders per day, a significant reflection on the consumer market. Restaurants can use information to build better client reach. Restaurant owners can take advantage of trends include healthy eating and innovation in menus, he says.

Key Takeaways:

• In forecasting Grubhub’s company future, the COO focused on industry trends, customer experience, and restaurant participation.
• Rapid innovation and development makes keeping up with menu trends like healthy food or ramen.
• When partnering with online firms, restaurants need to prioritize their needs and consider big data.

“At Grubhub, we do over 300,000 orders a day and have close to 10 million active diners in 1,300 cities.”

Read more: https://www.restaurantnewsresource.com/article97563.html

Ordering at TGI Fridays just became much easier. The restaurant chain is rolling out voice ordering for customers via Amazon Pay integration. It works through the Amazon app Alexa, where restaurant guest check the menu and place an order through the voice agent. This has helped TGI Friday’s sales, as they have grown by 30 percent since online ordering was introduced to visiting customers. This article also features a video tutorial people can watch to see exactly how this feature works.

Key Takeaways:

• TGI Fridays is rolling out voice activated ordering technology at locations all over America.
• The new ordering system ties into TGI Fridays’ existing online ordering, to allow customers to order via an Alexa device.
• Some simple Alexa voice commands activate the ordering process, and the system will aid customers in placing their order.

“With the launch of the new Alexa skill, users can place and pay for their Fridays order using Amazon Pay on their Alexa-enabled devices, including the Amazon Echo and Echo Dot.”

Read more: http://www.restaurantnews.com/tgi-fridays-extends-online-ordering-capabilities-as-the-first-restaurant-to-integrate-amazon-pay-in-alexa-skill-113017/

With all of these sexual harassment allegations coming out lately, it has people wondering, how can we change the respect people have for one another. With the me too campaign, many people are coming out and sharing their life altering experience, but one has to wonder, will it do anything to change society in the long term? To really oust this problem, companies need to change the attitudes surrounding sexual harassment. It needs to be made clear that sexual harassment in the workplace will not be tolerated, and there will be harsh consequences, such as losing your job, if you do it.

Key Takeaways:

• Recent high profile harassment cases have brought the issue to the fore of everyone’s attention.
• Despite the fresh focus on harassment, some organizations are still traditionally orchestrated; their leaders often resist changes.
• Companies, especially small companies, should focus on ensuring employees feel free to report harassment if it occurs.

“The study points to the fact that power is often at the root of sexually harassing behavior.”

Read more: https://www.hotelnewsresource.com/article97542.html