To survive as a company, Chipotle must regain customer confidence. First there were multiple E. coli outbreaks and then the arrest of one of its executives for purchasing cocaine. For a brand to make it through a public relations fiasco like this marketing experts and business consultants give advice on the what this or any company in this situation must do to bring customers back and turn around the public’s perception of the brand.
3 ways Chipotle can avoid blowing its reputation
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